BOX OFFICE TAKINGS PROVE MOVIEGOERS PREFER FILMS PORTRAYING FAITH AND VALUES
Is sin no longer in? Sure, sex and violence still sell in mainstream media. Don’t get me wrong. But increasingly, people want to see more than just scantily clad women and loud explosions. They want to find religion.
Following a box office slump in 2005 many have been expressing the opinion that the downturn was due to Hollywood being out of touch with what many people want. Statements like “I wish someone in Hollywood would realize it is the story, not just the special effects that makes event movies blockbusters,” were common amongst moviegoers.
Dr. Ted Baehr, publisher of Movieguide, has released excerpts from his 2006 Annual Report to the Entertainment Industry showing significant differences between the earnings of Hollywood movies positively portraying faith and values and those displaying explicit and immoral themes.
The movies Dr. Baehr analysed reflecting moral and religious standards earned on average $45 million at the theatrical box office, or 65% more, than those with negative ratings which averaged only $27.3 million. “This study proves what movies Americans really prefer,” said Dr. Baehr. “Hollywood executives take notice. If you focus on traditional faith and family values, your movies will earn at least an average $18 million more at the box office.” In addition, Dr. Baehr found that movies with very strong Christian worldviews and very strong moral worldviews averaged $65 million and $62.5 million in 2005, respectively, compared to movies with very strong Non-Christian, Anti-Biblical, Anti-Semitic, and immoral worldviews, which averaged only $23.7 million. That’s almost three times as much!
Also, movies rated G or PG earned on average $43 million, or 192% more, than R-rated movies, which averaged only $14.7 million in 2005.
Looking at these figures it proves that family-friendly movies with positive, moral, Christian, and biblical values do best at the box office.
Source:
CNNMoney.com
July 2006
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